Email Tips for Real Estate Investors

Just a few comments about our high tech world the fast pace high tech internet stuff... (all of this will be outdated and old in 6 months anyway) but here goes my simple version.

To Make Sure You Get Everything You Request and BUY online... especially if it is to be delivered in an email...

Here is an example of what I am talking about...

How many times have you forgotten your password
on a website and had to click on "forgot my password" t
o have it emailed to you right now...
only to wait... and wait... and watch your email...
and wait... and watch your email... and nothing...

so you go back and repeat the process...
and wait.... and watch your email.....

yup, I have been there and done that...
and then to really ruffle your feathers... sometime later
you find it in your junk folder or spam folder...
doesn't this just burn your butt?

Long story short, all new GOOD technology has
pain in the butt bad stuff with it too...

Your email hosting companies (and please don't try
to correct me if i am using the wrong tech words here
I am just trying to help investors understand how
it affects us) ... your email hosting company
is trying to do a "good" by fishing out all of those
spam viagra emails and all of the bad emaills.

Well guess what?

Their heart my be in the right place
to do you some good, but not only did all of the viagra
emails get dumped (which is a huge blessing), but they
also dumped some of your good emails...

What is a poor investor to do?

For starters, you might have seen those squiggly words
and numbers to enter when doing something online?

this is just one example of a
step to "verify" you are a real person and
are really requesting this info or stuff... it is the
companies way to try to fight off the bad things.

You might have also received an email asking you
to "Verify" your email address...

Long gone are the days of just compiling a huge list
of emails and blasting away... *(those viagra emails, remember)

There are many companies
who provide Email screening
services for big companies like Ma Bell, PaPa Johns pizza,
(their corporate offices) , Blue Cross, Humana, Ford, Gm,
toyota,... see where this is going...

Now internet companies like AOL, Yahoo, Google, MSN,
Earthlink and more hire or create somethihng to Pre-screen
all of your emails to keep those spammers out.

Remember, the internet is a world wide thing. The laws
of the good old USA don't mean squat to somebody sitting
in an internet cafe in Lagos, Nigeria.

Ok, back to the story here..

At one point just a few months
ago, I could not email my office staff
with our earthlink email
accounts because of their phishing filters put in place.

Now You Ask, OK, Mike, what now...

Make sure you "verify" your email address
with those folks and companies
you wish to do business with or
wish to correspond with.

You can also probably adjust your email settings
to allow all email from certain companies or people...
kind of just like the Pop Up craze
we experienced a few years ago...

I get several emails every day
where investors have requested or
invested in some kind of additional
or advanced investor training
and they get aggravated because it is never emailed to them...

99% of the time, they are not getting it because they have
not "verified" their email address...

This is very important to make sure you get the good things you
want from our high tech world.

I am not a propeller head (computer expert)
and never will be.
This is hopefully some good solid info to help you if you are
having trouble in this arena...

And guess what?
All of this will be just like an 8 Track Tape
in just a few months! hah, Back to business and fun

Keep On Cranking It 24-7!

Mike Butler

Generator Software's PDF Generator for Real Estate Investors

Hello Fellow Real Estate Investors,

Check this out... in our high tech world and our virtual almost "paperless" office and business world, it is time to share some simple tools and resources to make your life easier and simpler.

You and I both have been told for years to email this and that to these people and those people, but how in the world do you get your "something" into your email allowing it to be viewed and opened successfully.

I can not tell you how many times folks have sent me something to open or view and I can not open it... you know the rest of the story... phone calls, more emails, try this or that... so painful.

YOUR ANSWER IS HERE... it is called PDF... and honestly, I do not know what "pdf" stands for, but I use it for absolutely EVERYTHING...

Check this out...
- You have heard me mention I email my books to my CPA Mike Grinnan using the QuickBooks Pro back up file... yes, I still do this, BUT, to make his life and my tax prep bill cheaper, I also sent it to him in a PDF file

- Get this, my CPA does not print out dozens of copies of my tax returns every year. He emails my entire state and federal tax return to me in yup, you guessed it, in pdf format and they are kept in my special "tax return folder" as a pdf for each year.

- The CRANKING IT NEWSLETTER you get monthly is prepared and sent to my printer in a PDF format file.

- Odds are you have a PDF reader on your computer to open and read PDF's sent to you.

- Here is your opportunity to have a simple, push button, affordable PDF creator to make your life simpler and easier and save trees and paper at the same time.

Check this out
**************************************


Generator Software’s PDF Generator
http://pdf.generatorsoftware.com/x.php?af=424643

************************************
Quick Description:
************************************
Instant PDF Generator is a piece of software produced by the team at Generator Software which creates PDF files compatible with Adobe Acrobat and other third party PDF tools. The major difference between this products and many of it’s competitiors is it’s reasonable price and ease of use.

************************************
What I Like:
************************************
The price is the first item that jumps out primarily because many other alternatives (especially Adobe Acrobat) can run upwards of $200+. This however is much more reasonable and yet produces the exact same outcome.

Secondly, the simplicity of this software makes it extremely easy to start using without having to know any other skill sets other than sending something to print.

Once installed, it uses a 4-step process similar to how you would print a regular document. With PDF becoming the standard in electronic distribution, Instant PDF Generator makes it very easy to get started.

Also, the “email function” is extremely handy if you are looking to email someone a PDF document that you are working from. You don’t even have to login to your email client and you can do it straight from the software application.

************************************
Things To Watch For:
************************************
Since Instant PDF Generator uses the print functionality to produce the PDF documents it’s crucial that it be compatible with many other desktop applications. With that said, last time I checked Instant PDF Generator also came with lifetime updates so you are assurred to have the latest version available to you when after you purchase.

************************************
Conclusion:
************************************
Generator Software always produce high quality products and Instant PDF Generator falls into that category. With it’s simple user interface it makes it very simple for someone to create a PDF document from virtually any application where you would be able to print.
When you add all these features along with the full-time support staff that Generator Software have made available for you, Instant PDF Generator becomes an incredibly cost effective alternative to purchasing Adobe Acrobat helping you create your PDF documents quickly and easily.

For more information on this product check out
http://pdf.generatorsoftware.com/x.php?af=424643

Giving Your Tenant A Project Can Be A Very Good Thing

Giving Your Tenant A Project
Is A Good Thing

“Project” is it a good word or a bad word in our world of real estate investing? Your mental knee jerk reaction is probably BAD. Settle down for a moment and you will learn how you can benefit with BOTH your time and MONEY by creating projects.

How many times has this happened to you?

One of your great long term tenants contacts you with a request for new carpet for their living room. (not the whole house, but just one room).

Do you have thoughts like:
· Think about how good they have been by not being a pain?
· Son of a #$#@, why now, I don’t have time for this problem and spending more money.
· Perhaps a fear of not “giving in” to new carpet may cause them to move creating another vacancy?
· How can I play ostrich, buy some time, post pone this expense for another year?
· The carpet was new when they moved in, they don’t need new carpet if they would take care of it properly.
· Thoughts switch to greed or “business”…hmm, upgrade with new carpet = higher rent?

Well, sit down and get ready to knock yourself in the noggin with a big stick.

Good Tenants are a rare breed today. They are on the endangered species list. I think I saw it on the Discovery Channel.

YOUR LIFE vs TENANT LIFE
YOUR LIFE: Do you have a busy schedule EVERY DAY. Putting out fires, “riding the bull”, doing deals, paperwork, insurance, taxes, phone calls, messages, bills, payments, evictions, late charges, late notices, work orders, Family, plus a job?… sound familiar? I found myself in this rat race above for many years. If this is not you, you are a rare exception. Stick to it.

TENANT LIFE: (perhaps as we view it), let’s switch gears and step into their shoes. Watch late night TV. Sleep late. Coffee in the morning, Jerry Springer, soap operas, gossip tv, gossip phone calls, pizza delivery is a meal, getting ready to wait for the mailman to arrive, 2 hours spent preparing a grocery list,… WAY TOO MUCH TIME ON THEIR HANDS.

Now let’s go back to the carpet story.

Your knee jerk reaction is another problem. WRONG,
You should view this as an OPPORTUNITY.

Especially with a good tenant, YOUR HOUSE is THEIR HOME. Do NOT forget this. It is a powerful tool for you.

When your good tenant contacts you with the carpet story, the absolute most dangerous act on your part is to go “check it out”. This “good business” practice on your part simply puts a bullet right between your eyes on the part of your tenant. Your “good business” behavior is actually calling your tenant a liar. Your actions are saying I am not sure I believe you, let me come over and check it out. Even with good intentions on your part, you just went 2 steps forward and 7 steps BACKWARD.

Hold On – there is more… So, you go “check it out” and you agree with your tenant. YUP, it is worn and could be replaced. Mentally, your tenant has their arms folded across their chest saying “I TOLD YOU THAT EARLIER STUPID.”

With good intentions on your part and a concern of SAVING MONEY…. You might tell your tenant something like…. “yes, I see you could use some new carpet. I will call my carpet guy and he will contact you to schedule putting in the new carpet.”

Remember, you try to run an efficient rental business by using the same CHEAP carpet with all of your rentals, the same installer, etc. This really is a good business thing by putting systems into place.

Your KIND act and pride of showing your tenant you have a system in place to take care of their problem is a total disregard to the concerns of the tenant and you just SMACKED them square in the face with a 2x4 by reminding them they are a TENANT who is RENTING MY HOUSE. All of their thoughts about their HOME just evaporated with you bumping your gums about your system.

But wait a minute. You are trying to be a nice guy, a good landlord, etc. Yes, this is true BY YOUR STANDARDS. You are taking time out of your busy day, spending your money, to do something for your tenant in YOUR HOUSE. So when you get viewed as a greedy landlord, you remind your self of your good intentions, good actions, spending money, etc. all for not even one simple thank you. You are guilty of promoting the US and THEM attitude as much as anyone else.

SWITCH GEARS and try this next time. When your good tenant contacts you with a request for new carpet in one room, turn it into a WIN – WIN situation for both the Tenant and yourself.

If on the phone, let the tenant bump their gums for a while. Use their NAME when talking to them. It makes them feel good. After they make some noise for a while, here is how to make them want to stay forever. Refer to your rental house as “THEIR HOME”.

Give them a project. Tell your tenant you can help them out if they want the new carpet. Tell them you will buy the carpet if they get it installed.

Instruct your tenant to go “carpet shopping”. Give them some places to go. There are carpet remnant stores and outlets in almost every town. Tell the tenant to be reasonable and give them good instructions… no gold laced carpet allowed. The tenant goes carpet shopping and gets a bill from the carpet store. Have the tenant mail or fax the bill to you. You create a check payable to the carpet store.

Even though you are a tightwad, you should not have to replace the pad. Your tenant is going to round up their own installer. Do not worry about the installer. Odds are, your tenant will choose better quality carpet than what you normally install. By the time they move out, it really doesn’t matter how it was installed because you will probably remove it and replace it again.

Now think about this in the big picture. Tenant contacted you with a request. You are a good landlord. You acknowledge their concern, and you give your tenant a PROJECT. In their mind, they are going shopping on your dollar to buy carpet they choose for THEIR HOME. No more phone calls on your part and I bet the purchase of the carpet is CHEAPER than your system in the long run. I doubt if the cost of the carpet in this manner will be more than the expense of your installer and the carpet.

Using YOUR system, your tenant is reminded they are a tenant living in your house. They will be sitting at home waiting for your system to do their thing. Your tenant has time to waste on projects to make them feel good. Give them TIME EATING PROJECTS. Your Tenant will win and you will win.

This is a great program. Think about it from the Tenant’s perspective.
· You did not challenge their request.
· Carpet Shopping Time has just become a priority and will be placed at the top of their list of things to do.
· Maybe they need transportation to go carpet shopping. Call family, friends, church people, to take them carpet shopping because their landlord is going to buy them new carpet… Wow, good free advertising as well.
· Spend hours at the carpet store listening to all of the BS stories from the salesperson. We hate it. They love it along with all of the attention.
· Maybe they need to think about it and return for a 2nd trip or opinion or maybe go to 3,4, or 5 carpet stores to help find the best deal. Yes, it sounds stupid, but this is a major project to them and they may really truly try to find the best of both price and quality. (Haven’t you seen co-workers who spend 60 hours of their time comparison shopping researching prices on car tires only to discover their best deal is $12.25 a tire cheaper at XYZ tire store? Sound like they worked 60 hours to save $49.00. They worked for about $0.81 an hour)
· You are instilling pride in their HOME by allowing your tenant to choose the carpet for their home. You will also become a hero and the best landlord in the world.
· Now they must consider a lot of stuff. Color, texture, quality, fiber, cost… wow, a lot of stuff they never dreamed of… is all an important part of the project to install carpet in their living room. They had no idea how much stuff their landlord had to go through for carpet.
· Moving on, they finally make a decision on a piece of carpet. Now they make the salesperson write up some kind of bill and I recommend to have your tenant hand deliver the bill to your office. (this is another mini-project). If you do not have an office, have them fax it or mail it.
· Once received, if you have an office, make the tenant return to your office to “pick up the check” made payable to the carpet store. (again, another mini-project).
· With no office, simply mail the check to the tenant or drop it off at their home if your office is on wheels. Nothing better than giving them a check in person for their carpet purchase. Wow, what a landlord!
· Now the Tenant needs to make arrangements to get back out to the carpet store to purchase the carpet….another project.
· Don’t forget about the installer…another project and a cost for the tenant. Now they have another project to research and will spend their time shopping for the best deal for a carpet installer.
· Still yet another mini project involves making arrangements to schedule the installation, moving furniture, and on and on.
· They do not mind all of these projects and time eaters that benefit them. We despise time eating projects. They love it and will probably seek an atta-boy from you for the results of their efforts while thanking you for ALL OF YOUR HELP.
· You have really turned your house into THEIR HOME. They will be proud of their new carpet they picked out and all of the experiences of their project.
· QUESTION – if you delegate this project to them, how long will this carpet be labeled or referred to as “NEW”?. I’ll bet it will be called “NEW” for a lot longer than your carpet would be called new. If you used your system and installed your generic run of the mill cheap carpet, it will not last a year as being called NEW. Next year it will be called “OLD CARPET” because it is over a year old.
· Now your tenant loves their home with THEIR NEW CARPET and their landlord is the best.

Yes, I drug this out and made it painful. We do not have patience for s-l-o-w m-o-v-I-n-g stuff. This is my point. We are in so much of a hurry and have no patience, we assume we are normal and everyone should be like us. WRONG. We are the 1%ers. We are the weird ones and proud of it. It is what makes us successful.

Use the same methods described above on almost any improvement request by a tenant. Do NOT use it on skilled or licensed trades such as furnaces, plumbing or electric.

It works great for requests for such things as painting, landscaping, or window air conditioners.

So slow down, be patient, and the next time you receive a request for something, use your creative abilities and TURN IT INTO A TIME EATING FUN AND CHALLENGING PROJECT to benefit you. It reminds me of the Tom Sawyer story of whitewashing the fence and he was getting helpers to PAY HIM for the privilege of using his brush to have fun slopping the whitewash on the fence. Try it, you might surprise yourself and they will THANK YOU.

To really nail it down good, drop them a note about how good a job they did or simply stop by with a positive attitude to see the results of their efforts… NOT TO INSPECT. Let them bump their gums again and tell them they did great on colors and all. They are decorating their HOME. Help them feel proud and they will take care of it better and stay forever.

The TOP 10 Challenges for Today's Real Estate Investor

YOUR AnswersTo The TOP 10 Challenges
For Today's Investor


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How to Deal with the "Anti-Investor" attitude and ordinances in your town... (a 74 year old investor was put in jail for an improper downspout in my town!)

Introducing #1 Marketing Tool for Real Estate Investors

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